Full lips for serving maximum attitude. And that’s why this lip plumper is at the very top of our wish list right now. This lip plump & colour adds colour and enhances the shape of your natural lips for fuller, plumper lips - AKA, for the ultimate pout. Plus, it’s actually pretty good stuff for your lips too; this lip gloss is nourishing and, when used in moderation, can actually increase the hydration of your lips. Kiss the emergency lip balm you keep in your purse goodbye.